Working
These days, I work at Reddit as the Head of Creative for the Global Business Brand.
Not long ago, I was an independent consultant helping companies of all sizes develop creative solutions across branded content, content marketing, and product development. I’ve devised award-winning branded content for various clients, specializing in Video Games and Entertainment, but have built successful programs across Consumer Tech, CPG, QSR, D2C, and every initialism in between. My strengths are in creative direction, writing, and branded content.
Way back in the day, I led Product, Marketing, and Content teams in games and tech. Even further back, I ran my own brick-and-mortar shop for handmade goods, founded and sold a profitable internet startup, was a professional games journalist, was a not-so-professional games blogger/podcaster, and even released a well-received indie-pop EP with my then fiancé, now husband.
REcent Work-related Projects
Podcasts & Webinars
Sometimes people want to hear from me.
Superside invited Ellen VanderWilt and me to reminisce over our incredible Adobe x Reddit partnership and the trials, tribulations, and ultimate triumph of marrying good marketing to good creative.
PERIMENOPAUSE! The lovely Felicia Shakiba hosted me on the CPO Playbook to discuss my experience and all kinds of super fun facts and staggering statistics.
Reddit’s Meet Your Maker
Meet Your Maker is a video series, showcasing the people behind some of the most innovative and creative ad campaigns and brand activations on the Reddit platform. I created the series and serve as its producer and creative director. Click here to learn more.
Ad Council’s Seize the Awkward Promoted Megathread helped make difficult subject matter approachable by providing our users a wealth of resources, conversation starters, and communities to draw from. The campaign resonated deeply with Redditors, driving 2x higher CTR than all of Ad Council’s 2022 campaigns on our platform.
True to the creativity for which the brand stands, Adobe’s approach to performance media on Reddit has been entirely unique. See how a years-long partnership built on trust and belief in the inherent good of Redditors led to ads that delivered 3x CVR compared to Adobe’s other top-performing channels.
For Back-to-School 2021, noosa Yoghurt worked with Resolution Agency and Reddit’s KarmaLab to ask Reddit which noosa Yoghurt flavor has the highest lunch trade value in school cafeterias. See how one simple question asked in a Reddit-y way led to outstanding results for the brand.
For the launch of Capcom’s highly anticipated survival horror game, Resident Evil Village, the renowned video game publisher partnered with digital creative agency Nomadic and custom campaign creators Dog Tale Media to produce a Reddit-based alternate reality game (ARG).
Reddit’s Attackronyms
Attackronyms is a web-based browser game created to help demystify Reddit by teaching players some of the platform’s most popular acronyms—the language of Reddit—as well as some core platform concepts, like upvotes, communities, karma, and more. It made its debut at the 2022 Cannes Lions International Festival of Creativity, inside a custom arcade cabinet at Reddit’s Explorers Club. Click here to play!
Clients past and Present
